TP Petrol Dağıtım A.Ş. Becomes the Fastest Growing Company of 2023
TP Petrol Dağıtım A.Ş. achieved its goal of 'Exceeding 100 Percent Success in Every Field in 4 Years', which it set in 2020, 1 year earlier than planned in 2023, the 100th anniversary of the Republic. According to the data of the Energy Market Regulatory Authority, (EPDK) the fastest growing company in 2023 in gasoline and diesel was TP Petrol Dağıtım A.Ş. Extraordinary Growth Across All Metrics
TP Petrol Dağıtım A.Ş., which operates under the Turkish Petroleum brand under Zülfikarlar Holding, achieved its goal of 'Exceeding 100 Percent Success in Every Field in 4 Years' set in 2020 in 2023.TP Petrol became the fastest-growing fuel company of the year by increasing its market share from 5.1 percent to 5.9 percent according to the Energy Market Regulatory Authority (EPDK) data with its achievements in every field. The brand increased station sales by 18 percent last year compared to 2022 and grew by 59 percent in the wholesale category. With a 25 percent growth in LPG sales, TP Petrol increased its share in LPG from 3.9 to 4.3 percent.
TP Petrol has shown great success in the marine and onshore categories. In 2023, the brand sold fuel to 7,540 watercraft and increased its sales in this category by 71 percent.
TP Petrol achieved remarkable growth not only in land-based operations but also in the marine fuel category. In 2023, the company supplied fuel to 7,540 vessels, increasing its marine fuel sales by 71%. Compared to 2020, TP Petrol achieved an extraordinary 6000% growth in marine fuel sales by 2023, a record-breaking achievement.
It serves at 814 stations
TP Petrol, which had 663 fuel stations nationwide in 2020, increased the number of stations to 814 by the end of 2023. It also achieved a 10 percent growth in average sales per station. Total station sales increased by 55 percent in the 2020-2023 period. The brand has also achieved significant success in wholesale.
Working in line with the target of 100 percent growth within 4 years set in 2020, TP Petrol achieved a growth of 176% in the wholesale category. Another record growth was in the inter-distributor trade category. TP Petrol has achieved a growth of 575 percent in this area. TP Petroleum, which also recorded an increase in the lubricant category, recorded an increase of 28 percent.
Over 3,900 Station Visits
Noting that they have exceeded the target of 100 percent growth in every category by 2024, which they set in 2020, in many areas, TP Petrol A.Ş. General Manager Fidan Bayındır Yıldız emphasized that they have the title of the fastest growing brand according to EPDK. Bayındır said, "We have achieved growth exceeding 100 percent in both land and sea categories. In this respect, it is no coincidence that we received the Customer Service Award and became the fastest-growing brand in the last four years. It is among our main responsibilities to provide quality, reliable and economical products to the consumer in a very important business line such as fuel. In 2023, we visited the station 3,900 times and traveled 350 thousand kilometers for this purpose. We conducted 475 trainings."
Digitalization steps will continue in 2024
Noting that they are the pioneer of digitalization in the fuel industry, Fidan Bayındır Yıldız said, "We have increased the use of TP FiloTech by 37 percent. We have increased the number of transfer stations to 61.
We have taken steps that make TP Petrol the pioneer of the sector in its digitalization journey such as T-Port, T-Port Mobile, T-7/24 Mobile, and CRM. Thus, we achieved a growth of more than 100 percent, which is our target in many categories, and managed to reach our 2020-2024 targets 1 year ago.
We started 2024 with our terminal investment in Artvin Hopa. This year, we aim to add new dealers to our family, increase employment, and contribute more to the country's economy. 2024 will also be a year in which TP Petrol continues its pioneering mission in the field of digitalization with innovations."